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3 Ultimate Healthcare Marketing Trends of 2021

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3 Ultimate Healthcare Marketing Trends of 2021

2021, the marketing landscape for healthcare is ever-evolving and in this uncertain landscape, you need to be on top to succeed. So, how do you get on top? Well, you establish your healthcare marketing efforts as the best of the best, bar none.

We've been in this quarantine landscape for over a year now and if anything, this should have stressed to businesses how important it is to go digital and to go digital in the correct way. So essentially, we have compiled all of the information you need to take care of these healthcare marketing trends going forward. But the key to this is to make sure you don't get overwhelmed and that you stay the course, because if you try to adopt everything that I tell you about in this article right away it will feel like a lot. Take one piece, learn and apply it, and then start adding bricks to the vision we're building.

The field of marketing is always adapting, and as a Digital Marketing Manager, I’m going to make sure that you understand these healthcare marketing trends and how they’re evolving. So let’s get into it.


Social Media Content Will Level Up Your Game

Yeah, I know, you’ve heard about how important social media content is about a million times by now. But you know why people are telling you this? Well, because it’s true! The majority of businesses still aren’t taking full advantage of their content marketing which is one of the healthcare marketing trends that has become pinnacle in this day and age.

New clients and patients want to see what kind of value you're dropping for them. Content like infographics, testimonials, or results-based content are key to communicating precisely what kind of value that you offer to the people who join you on your journey. But we'll drop some more knowledge on this shortly.

healthcare-marketing-social-media

Healthcare on social media is a lot. I'm not going to sugarcoat this for you. Salesy content is rampant, and it appears like people have little notion to what direction they'd like to take their organization. Organizations and practices just keep doing their thing and many are stuck in their antiquated and outdated ways of doing things. But the thing is, with this ever-changing landscape, you need to adjust your social media marketing plans in order to achieve top-tier results that you can be proud of.

By being true to yourself and your organizations goals and vision, you can create and follow a healthcare content publishing schedule that achieves measurable results.

Here are the platforms that your organization should definitely be utilizing daily:

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

Here are platforms that your organization will benefit highly from if you have the time:

  • Pinterest (Create good looking, search engine optimized content)
  • YouTube (A phenomenal way to generate organic traffic for your business)

So heading back to content marketing, what kind of content can you create that brings value to people? Bringing value to people through your content is the most critical aspect for getting them to convert into brand loyal customers.

  • Videos
  • Live Streams
  • Your Employees (Helps people get a personal feel for your company culture)
  • Company news
  • Market data (Who doesn’t like to nerd out on some analytics?)
  • Articles and blog posts (these are also great for bringing organic traffic to your website)
  • Behind the scenes looks (Have a new addition? Hint at it.)
  • Contests and giveaways
  • GIFs
  • Product/Service photos
  • User-generated content (Did someone leave you a good review? Share it with your audience)
  • Interesting statistics or inspirational quotes
  • Memes
  • Questions
  • Tips and Tricks

Phew, that is a pretty exhaustive list of quality social media content you can create for your healthcare organization. But you get the point; there are limitless options, use the above to get started.


Medical Videos Have Amazing Viral Potential

We’ve all seen them. The medical videos on YouTube that reach millions of people. Maybe a friend sent you one, or you got recommended them, in either case, if you want some free press and a line of patients looking to use you for their care, making medical videos can have amazing viral potential.

medical-video-content

Because of the year it is, video content isn’t something that is optional in this age, it’s a necessity. Patients love to see the before and after before committing to a new procedure or treatment, and medical video content is the perfect and most authentic way to show off your skills and display the kind of value you can give to people.

Video content embedded in your content can even make you more likely to show up at the top of search engines. Wild, right?


Visuals That Catch The Eye

Attention spans are getting shorter and shorter. In 2000, the average human attention span was 12 seconds. Today it’s down to 8.25 seconds, that’s shorter than a goldfish. You have just a moment to catch a person’s attention with your content or message. The audience you’re targeting in any demographic is constantly slammed with dramatic headlines and visuals, all created by marketers like me to get them to click, sign up, or follow. Think about the demographic who uses TikTok on the daily, do you think that they care to watch your boring commercial?

If you’re creating a ton of written content, definitely add to your list of considerations a plan for visual layout of your content. Big blocks of text that look like they’re all mushed together definitely won’t hold the attention of the person you’re trying to target.

Here are some amazing techniques for breaking up your long-form written content:

  • Include easily-read headlines and short paragraphs.
  • Bulleted lists like these help to give people quick snippets of information.
  • Images (like above) help to break up points and content.

Healthcare Marketing Trends Will Evolve More In 2021

Year by year, month by month, and week by week, healthcare marketing trends change throughout the year. Patients want the same kind of service that they always have: they are looking for a healthcare provider who is knowledgeable, helpful, and produces phenomenal results. Are you ready to crush the marketing game and ride these trends to the top?


If you’re looking for your next job opportunity in healthcare don’t forget to check out our niche healthcare job board, Healthcare Consultant. We have many amazing jobs, employers, and users.

3 Ultimate Healthcare Marketing Trends of 2021
Jake Tilk

Jake is the Digital Marketing Manager for OptyConnect and Healthcare Consultant. He holds a B.B.A. in Marketing with a minor in Business from Western Michigan University and has a certification in Software Development.

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