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3 Ultimate Healthcare Marketing Trends of 2021

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3 Ultimate Healthcare Marketing Trends of 2021


2021, it’s time to take the healthcare marketing world by storm. You can be the force that no one wants to mess with when it comes to this industry.

The pandemic we’ve faced for almost a year now has been the perfect indication for businesses that they need to take their online presence and marketing more seriously to succeed. You need to hop on these healthcare marketing trends for 2021 that I’m about to highlight for you in this article, start with one of them and slowly branch out into the rest for best results.

The field of marketing is always adapting, and as a Digital Marketing Manager, I’m going to make sure that you understand these healthcare marketing trends and how they’re evolving. So let’s get into it.


Social Media Content Will Level Up Your Game

Yeah, I know, you’ve heard about how important social media content is about a million times by now. But you know why people are telling you this? Well, because it’s true! The majority of businesses still aren’t taking full advantage of their content marketing which is one of the healthcare marketing trends that has become pinnacle in this day and age.

New potential clients and patients want to see what your work and community is like on social media. Sharing things such as before-and-after pictures or testimonials can give you a serious leg up, more on this later.

healthcare-marketing-social-media

The healthcare social media space is overwhelmed with sales-like content that is always in your face. Most practices and organizations just keep running the course with this and aren’t adjusting their social media marketing plans for optimal results.

By being authentic and maintaining a consistent healthcare content publishing schedule, you’ll be well on your way to the top.

Here are the platforms that your organization should definitely be utilizing daily:

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter

Here are platforms that your organization will benefit highly from if you have the time:

  • Pinterest (Create good looking, search engine optimized content)
  • YouTube (A phenomenal way to generate organic traffic for your business)

So heading back to content marketing, what kind of content can you create that brings value to people? Bringing value to people through your content is the most critical aspect for getting them to convert into brand loyal customers.

  • Videos
  • Live Streams
  • Your Employees (Helps people get a personal feel for your company culture)
  • Company news
  • Market data (Who doesn’t like to nerd out on some analytics?)
  • Articles and blog posts (these are also great for bringing organic traffic to your website)
  • Behind the scenes looks (Have a new addition? Hint at it.)
  • Contests and giveaways
  • GIFs
  • Product/Service photos
  • User-generated content (Did someone leave you a good review? Share it with your audience)
  • Interesting statistics or inspirational quotes
  • Memes
  • Questions
  • Tips and Tricks

Phew, that is a pretty exhaustive list of quality social media content you can create for your healthcare organization. But you get the point; there are limitless options, use the above to get started.


Medical Videos Have Amazing Viral Potential

We’ve all seen them. The medical videos on YouTube that reach millions of people. Maybe a friend sent you one, or you got recommended them, in either case, if you want some free press and a line of patients looking to use you for their care, making medical videos can have amazing viral potential.

medical-video-content

Because of the year it is, video content isn’t something that is optional in this age, it’s a necessity. Patients love to see the before and after before committing to a new procedure or treatment, and medical video content is the perfect and most authentic way to show off your skills and display the kind of value you can give to people.

Video content embedded in your content can even make you more likely to show up at the top of search engines. Wild, right?


Visuals That Catch The Eye

Attention spans are getting shorter and shorter. In 2000, the average human attention span was 12 seconds. Today it’s down to 8.25 seconds, that’s shorter than a goldfish. You have just a moment to catch a person’s attention with your content or message. The audience you’re targeting in any demographic is constantly slammed with dramatic headlines and visuals, all created by marketers like me to get them to click, sign up, or follow.

If you’re creating a ton of written content, definitely add to your list of considerations a plan for visual layout of your content. Big blocks of text that look like they’re all mushed together definitely won’t hold the attention of the person you’re trying to target.

Here are some amazing techniques for breaking up your long-form written content:

  • Include easily-read headlines and short paragraphs.
  • Bulleted lists like these help to give people quick snippets of information.
  • Images (like above) help to break up points and content.

Healthcare Marketing Trends Will Evolve More In 2021

Year by year, month by month, and week by week, healthcare marketing trends change throughout the year. Patients want the same kind of service that they always have: they are looking for a healthcare provider who is knowledgeable, helpful, and produces phenomenal results. Are you ready to crush the marketing game and ride these trends to the top?


If you’re looking for your next job opportunity in healthcare don’t forget to check out our niche healthcare job board, Healthcare Consultant. We have many amazing jobs, employers, and users.

3 Ultimate Healthcare Marketing Trends of 2021
Jake Tilk

Jake is the Digital Marketing Manager for OptyConnect and Healthcare Consultant. He holds a B.B.A. in Marketing with a minor in Business from Western Michigan University and has a certification in Software Development.

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